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For the upcoming Netflix original series Social Distancing, Netflix came to us to ideate creative ways to highlight the importance of social distancing during the COVID-19 Pandemic, as well as bring communities together and shine much needed bright spots in city environments.
By making use of the stores and restaurants that have shuttered due to the pandemic, the pop up creates a bit of hope and respite in front of these beloved spots.
The activation celebrates these shops by creating a bright spot at their storefront; a socially distanced activity that is sure to surprise & delight.
Tool North America
Role: Environmental Designer & Art Director
CD: Emily Fife